Streaming and Social Media Services Begin to Permeate into Sports Broadcasting

NEW YORK, April 8, 2021 /PRNewswire/ — Traditional sports broadcasters now face stiff competition from social media and streaming video services. Many of these new technology service providers have secured deals to stream live sports events, challenging the traditional broadcasting of sports. Sport leagues have found that it is crucial for their business models to balance the needs of fans who primarily view traditional broadcasts and those who prefer the digital platforms. Now, due to the pandemic and the financial hit taken by many sport leagues, the penetration of social media and streaming services into the sports industry has accelerated. According to a report by Deloitte, with the pandemic likely to remain a major challenge throughout 2021, it is important for sports organizations to invest in multichannel digital solutions (everything from streaming platforms and augmented or virtual reality to artificial intelligence and “virtual fans”) that can influence fan behavior and boost their level of year-round engagement. DGTL Holdings Inc. (TSX-V: DGTL) (OTC: DGTHF), DraftKings Inc. (NASDAQ: DKNG), Activision Blizzard, Inc. (NASDAQ: ATVI), Allied Esports Entertainment, Inc. (NASDAQ: AESE), fuboTV Inc. (NYSE: FUBO)

Having to innovate in these hard times, one of the biggest sources of revenue for many U.S. sports organizations this year could be data monetization, mainly in the areas of fan engagement, player and team performance, and sports betting. “In terms of fan engagement, data-driven platforms and artificial intelligence can help organizations sense the sentiment of fans, analyze the data to better understand fan behavior, and then connect with fans in ways that generate a better fan experience and new sources of revenue,” Deloitte explains.

DGTL Holdings Inc. (TSX-V: DGTL) (OTCQB: DGTHF) announced yesterday breaking news that, “its wholly owned subsidiary, Hashoff LLC, has activated a new mobile social content campaign for a Nasdaq-listed Digital Sports Gaming and Entertainment brand.

As the second campaign activation stemming from this new SaaS licensing agreement, this contract is valued at $75,000 USD for a one-week campaign (plus monthly software licensing fees). Hashoff will activate both self-serve and managed-service products for the campaign, which will create and distribute client-branded multimedia mobile social creative content with a 2021 PGA Masters theme.

The PGA Masters campaign was awarded following the successful completion of a similar video-based social media content campaign for this client targeting the NCAA March Madness tournament. Additional social media marketing campaigns surrounding other major sporting events are anticipated from this client within the coming months.

With a current market capital of over US$25 billion, this Nasdaq-listed client is a global leader in developing and marketing fantasy sports and mobile sports betting applications, which allow users to enter and bet on…


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