How to Share Your Expertise and Grow a Brand with Online Video

Of the many different ways to create content on the internet today, video content is now being created, shared and absorbed more than ever. Not only is it the preferred method for creating and sharing content, it’s also the most sought after method of content while on a mobile device, or to share with friends and family on social media.

However, one of the most common problems with video content is the creation process — and also that many people don’t want to physically be on camera. If you are looking for high-end equipment and photography software, this can just complicate the process even more.

The good news is, through a video maker solution like mysimpleshow, anyone can create amazing explainer videos with real-life voice overs and more. By using a video maker tool (SaaS AI-based and DIY) like the one developed by the tech company simpleshow, anyone can create a professional and engaging video within minutes.

With this in mind, today we are going to highlight the best ways to not only create video content to improve your expertise and passion for a topic, but to also establish yourself as an expert within your own niche market or industry as well.

Let’s get started.

Creating Content that Revolves Around Your Brand

When creating any type of content, whether it be written or video, it’s important to make sure you have a script and end goal in mind. After all, the goal of all content is to provide value and give the end user what they are looking for.

For professionals and experts looking to improve their reach, expertise and services, it’s important to make sure all of your videos are quick to the point, heavily focused on one topic or question, and also answers all of the necessary questions.

All too often, we see content creators focus way too much time on making longer videos. This isn’t always ideal, as most people have a short attention span and will close out the video, never to come back.

Share Your Video Content Everywhere

It’s one thing to create content and have something meaningful to share with the rest of the world, but if you aren’t actively sharing it and getting it in front of the right people, what’s the point?

In order to effectively get the most out of your video content creation and marketing efforts, we recommend focusing on the following key areas.

  • Website or Blog: If you already have a website or blog, this would be the ideal location to post your videos. Not only will it be great content for your site, but you can surround your video with written text content, which can help improve search rankings and new traffic to your site.
  • YouTube Channel: YouTube is the largest video search engine in the world. With billions of people accessing the site, it would be a huge mistake to not take advantage of the platform and search traffic they have in place.
  • Social Media: Nearly all individuals and brands have a social profile and online following. These are audiences that are genuinely…

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