SIOUX FALLS, S.D. (KELO)– Stop and think about how many minutes a day you spend scrolling through social media. How quickly have you seen a video or a post become viral? That’s the power of social media, and more farmers worldwide are beginning to embrace social media as a way to tell their stories and educate consumers about the process their food takes from farm to table.
Meet Carson, the 6th Gen Farmer
With the farming YouTube community growing, South Dakota State University student Carson began his own channel to not only document his life for himself, but also be able to engage with consumers and producers from around the world.
What started off as a way to document his life to show his future children, turned into a viral YouTube channel, 6th Gen Farmer, with over 9,400 followers worldwide. Only around 60% of his audience is United States based and Carson enjoys getting comments from places like Norway and Sweden telling him about how they run their operations.
Carson was born on a family farm in southern Minnesota, gaining more responsibility on the farm as he grew up. In high school, he was involved in extracurricular activities that gave him less time to be actively involved in the family operation. But once he transitioned to college, he had more time to spend on the farm and gained more experience, especially during the pandemic, doing his homework in the planter. He is currently a student at SDSU studying Ag Systems Technology.
YouTube is a way for Carson to use both his passions, agriculture and technology, by documenting his daily life. After getting and drone and shooting footage throughout the farm, his dad suggested that he begin to make videos and post them to document what farming is like today to show his future children.
“It all kind of took off when my harvest 2018 video, I think it is just short of 140,000 views now, and that got me my first 1,000 subscribers and I was like ‘wow, I really have something here that I can utilize, I think if I take a different path, I’ll be able to help educate people and provide myself with some more information to help me learn too,’” Carson said.
So that is what made him decide to start vlogging, which he began in the spring of 2020. He said it was hard at first and it took him a while to get used to talking to the camera. But as he and his family began to get used to the camera, the videos were a lot better quality and he continued to learn. The video that helped his vlogs take-off was called “Poor Mans Hagie Sprayer“, where almost everything that could have gone wrong did, and his audience loved it, Carson said.
“What I found is that people like, the more damage the more calamities that happen in a video, the more people like it. And unfortunately and fortunately for me, that seems to happen quite a bit on our farm,” Carson said.
Carson said there were three main factors…
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