Students launch, grow side hustles into businesses during pandemic – The GW Hatchet

While most students are using their childhood bedrooms to take online classes, others are running their own businesses.

Seven students said they turned their personal passions and hobbies, like self-care and bracelet making, into businesses and social media pages, which they’ve worked to maintain during the COVID-19 pandemic. The students said their businesses, which sell items ranging from painted shoes to knitted clothes, have given them a break from other commitments like schoolwork while remote learning continues.

‘Comfyskin’
Sophomore Nicole Baylock promotes Korean skin care products through social media accounts, like YouTube, Instagram and TikTok. Her brand, which she launched in 2018, is fittingly called “Comfyskin.”

While she doesn’t sell anything specific, Baylock said brands like Then I Met You, Glass Skin Serum and Neogen sponsor her posts. She said she aims to use her skin care expertise as a licensed esthetician, her knowledge from talking and listening to dermatologists and her own personal experience with skin care products to address skin concerns, like acne. 

“The key to really feeling good about yourself is to see other people that represent you and what you look like and what you’re going through,” Baylock said. “It makes you feel better about what you’re going through, because you don’t feel so alone.”

‘Fireballing Through College’
Juniors Camila De La Cruz and Katherine Whiteside talk about “funny” or “meaningful” topics on their podcast, “Fireballing Through College,” which they launched last July. The duo said they also discuss stigmatized issues facing college students, particularly women, like masturbation, people pleasing and lack of confidence, in hopes of shedding light on “embarrassing” or taboo topics.

“We talk about sexual experiences, and how women are sort of ashamed for that transition during this period, and how all of those things intertwined together and how they help you grow,” the two said. “As women, a lot of times it’s easy to become embarrassed and doubt yourself. And if there’s no open dialogue, it’s easy to feel like you’re alone.”

The co-hosts, who prepare 25 minute to 30 minute episodes every week, said they enjoy hearing feedback from their listeners, many of whom are college-aged students dealing with similar experiences. De La Cruz and Whiteside said they work to “boost” the confidence of their viewers through their conversations about everything from spring break to mental health on the podcast. 

‘Morganne’s Knots’

Sophomore Morganne Halpin said she started her bracelet business last summer as a “creative outlet” to make some money while she wasn’t working during quarantine. She said she originally sold handmade friendship bracelets, which range from $4 to $10, to just her friends, but as she began growing her Instagram page, she received order requests from people across the country and thrift…


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