We all need a little TLC right now. Take time to care for your business and everyone involved — yourself included.
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5 min read
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Possibly the greatest thing overlooked by entrepreneurs is how similar a business is to a growing being. Your business requires love and care to keep it going strong — allowing you, in turn, to continue to reap the rewards. This Valentine’s Day is the perfect opportunity to give your company a little love and help your business grow from strength to strength in the year ahead — whether by expressing appreciation to the customers who use your products or thanking your employees, who work long hours to make sure the company is at its best.
Here are five ways to give your business some love this Valentine’s Day and add positivity and performance to the rest of the year.
1. Start taking time out for yourself each day
Many business leaders, including Jeff Bezos and Elon Musk, live by the idea that their lives can’t be all business. Bezos is quoted as saying that he strives for “work-life harmony,” because when his home life is going well, then his work at Amazon goes well and vice versa. If you want to operate at your peak, then take time to recharge your batteries. It is as easy as a simple home workout in the morning, a walk around the block in the afternoon, or a few minutes of meditation before you go to bed. A healthy mindset is imperative in any industry as the healthier and happier you feel, the more able you are to approach things with optimism and energy.
2. Implement a PR campaign
With the world becoming increasingly global and media sites pivoting to push their content out digitally, it is more important now than ever to get your company into the press. A single news story can generate an influx of sales and leads overnight and might even go viral. Publicity is much less expensive than advertising and has several other benefits, including SEO, positioning you as an expert in your field, and even making it easier to get verified on social media platforms. Many businesses do their own PR and get tremendous results, but it’s just as common for companies to seek out PR firms to help them. Whichever route you choose, if you do it right, the results will be more than worth your while, bringing in additional sales and customers that will help take your business to the next level.
Related: 10 Ways to Get Global PR Exposure
3. Show your employees love
From a simple affirmation e-mail (“Great work last quarter, I really appreciate what you have done for the business and all the hard work I’ve seen you put in!”) to…
Read More: 5 Ways to Show Your Business Some Love This Valentine’s Day