In the business game, attention – specifically, the right attention – is king. By now, most of us know that social media is a major marketing avenue for businesses – an incredibly valuable way to attract customers and partnerships, and to amplify the brand as a whole. But, oh boy, are there a lot of questions.
What social media platform is best for your business? Facebook, Instagram, Twitter, Tik Tok, LinkedIn, YouTube? Go all-out on all of them? Or perhaps focus on one or two? Do you go the paid or organic approach?
Suzanne Mitchell, Senior Director of Marketing, GoDaddy Australia
As Australian businesses continue to evolve in the ‘new normal’, social media can be a great resource to help them engage customers, generate new leads and build a more personal, approachable digital presence.
There are 18 million social media users in Australia, however, there is no one-size-fits-all approach for selecting the right channels – that depends on your business, industry and customer demographics and preferences.
If you’re selling online and want to communicate directly with consumers, Instagram, Pinterest and Facebook can be great options to promote your products and steer customers to your website or online store. Or if you’re in professional services and keen to engage professional contacts and stakeholders, LinkedIn can be an effective networking platform.
To help ensure reach – at scale – consider both an organic and paid approach, and also experiment with different formats beyond just static posts, like Instagram Stories or LinkedIn Texts Ads.
With all marketing channels, ensure your branding, including messaging and tone, is consistent and true to build trust and recognition amongst your audience.
Alex Roslaniec, Co-Founder, Hey Bud Skincare
In our industry (D2C, skincare), social media platforms including Facebook and Instagram are crucial to our business success.
Instagram serves as a front-facing channel for new customers to understand our brand values, educate, and also showcase the benefits of our products. To existing customers, Instagram allows us to build up a connection and understand our customers more.
Facebook is the perfect platform to build a strong community. We’ve built a Facebook group called the “Hey Bud VIP’s” where our customers are sharing their enthusiasm and passion for our products and the brand. There’s always someone sharing their latest tips, excitement for upcoming products, or our favourite when people post their positive results from using our products.
I’d encourage others to do research into similar brands in your industry and see what social media channels they’re using and why, which will allow you to analyse what channels might be best for your business.
Edrianne Javier, Head of Marketing & Public Relations, 12RND Fitness & UBX Training
As a Fitness Franchise, our ultimate goal…
Read More: Let’s Talk: What is the best social media platform for your business?