Social Media Marketing for E-Commerce Businesses

E-commerce businesses today can’t afford to sell products on their websites alone. Social media platforms form another essential area where retail businesses need to market their products and even sell them directly. 

In fact, there are many brands and individuals that host their online shops on social media only. Or they rely heavily on their stores on Facebook and Instagram and use their websites to support these activities. 

Whatever e-commerce business model you work with, it’s vital to leverage social media to grow your business. This is especially true if you have a B2C business, since a large percentage of your target market is present and active on social media. 

In this article, we’ll explore some helpful social media strategies for e-commerce businesses. Using these tips, you can develop a solid social media strategy that creates engagement and sales. 

Start with a social media content calendar.

Your social media presence is only as good as the posts you create. Planning and designing text posts, images and videos are difficult tasks that you need to do on an ongoing basis. For the best outcome, you would do well to plan your social media content using a content calendar

Even a simple content calendar using an Excel sheet is better than no planner at all. In one digital marketing study, it was found that 33% of all marketers have a documented content marketing strategy. The best performing brands were also those that planned and documented their content creation strategy. 

How to set up a social media content calendar

One basic way to set up your calendar is to create an Excel sheet with rows and columns for days of the week and different social networks. A setup like this gives you an overview of what your content will look like over time. If you use a cloud-based service like Google Drive, you’ll be able to share your documents with other people and edit content in real time. 

It’s also worth subscribing to project management platforms and social media management tools. You’ll be able to give multiple employees access to these platforms. The major benefits of using a social media management tool include post scheduling and brand monitoring. You can use hashtags and brand mentions to create feeds. These feeds will auto populate with tweets, posts, comments and other content whenever they consist of keywords you’ve picked. Whatever options you choose, planning your content matters. 

Another helpful calendar you can set up is a holiday calendar for the year. A holiday calendar displays major events like Valentine’s Day, Thanksgiving, Cyber Monday and more. When you use a holiday calendar for reference and build your social media calendar, you won’t miss an important event. 

Share positive reviews and ratings.

It’s well known that getting positive reviews and ratings plays a critical role in driving an e-commerce platform’s success. Here are some critical e-commerce marketing statistics you should know:

  • Seventy percent of…

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