When someone looks at your Instagram profile or your Facebook page, there’s nothing better than having a five-, six- or seven-figure follower number sitting there staring back at them. Displaying an epic number of people in your tribe is social proof that makes your next “follow” an easy win.
But you can’t buy a car or a house by showing how many social media followers you have – they are not money in the bank. The number of followers shouldn’t be your golden metric, it should be the quality of your followers. At the end of the day, you don’t want just any random group of people in your online sphere. You want the right group of people following you. That way you can leverage your large following not just for vanity but also for bottom line sanity when they’re ready to buy from you.
Kim Walsh Phillips is an expert in social media marketing and the founder of Powerful Professionals, a business coaching and education company. She’s built a seven-figure business teaching clients how to attract and sell to hundreds of thousands on social media. Here is her three-step process for skyrocketing your number of ideal followers across the top three platforms this week.
1. Decide On Your Who
“Before you start going after followers, figure out who your right-fit client, customer or patient is. Who do you enjoy working with? Which customers tend to be most profitable? Is it moms with toddlers, moms with teenagers, frustrated professionals with long commutes, karate senseis?
“I call my right-fit client ‘Steve,’ says Walsh Phillips. “He’s a working professional who has owned his company for at least 3 years. Steve has generally relied on word of mouth marketing and referrals in order to grow his business. He is an action taker in both his personal and professional life, but when it comes to marketing, he doesn’t know what action to take next. Who are your people?”
2. Set Up Your Profiles To Attract Them
“From your cover photo to the ‘About Section’ of your profiles, ensure that it is clear who you serve, and how you will make their life better if they choose to work with you,” suggests Walsh Phillips. “If your ideal customer tends to be into sports, make sure that you’re dropping athletic terms here and there and mentioning some of your favorite athletes. If the client you’re targeting tends to be adventurous, consider a cover photo that shows you zip lining or an intake questionnaire that asks about something brave they want to do.
“Most importantly, make sure your web address, free gift with opt-in offer, ‘Book Now’ button, and other features are linked in your profile. That way, when your followers are ready to take the next step, they know exactly how…
Read More: How To 100x Your Followers In Less Than A Week