To say that 2020 was a year of ups and downs is putting it lightly. It was especially turbulent if you are a business owner. Your company likely had to contend with some major upheavals, stressors and challenges. In fact, 92% of small businesses reported that they had to “reinvent themselves” in order to weather the Covid-19 crisis.
But it’s a new year, and as we celebrate the deployment of the first Covid-19 vaccines, we’re all hoping that we might be seeing the faintest light at the end of the tunnel. 2021 will be another year of reinvention and, we can all hope, a better and brighter one for the growth of our businesses.
A couple weeks ago, I got in touch with social media guru Luke Lintz. At just 21, Lintz has built the incredibly successful HighKey Clout Inc., a social media, marketing, branding and technology group. We had a great conversation about how to grow your business and your customer base.
I thought I’d take the chance to share some of the insights he shared so that you can up your social media and sales game in 2021. So, in the spirit that next year will be the best year yet for your business, here are 6 tips to help you grow in the new year.
1. Focus on building lifelong relationships.
One of my favorite takeaways from my conversation with Lintz was the idea that you should treat your customers, potential clients and your team as you would someone with whom you hope to build a lasting, lifelong relationship.
Lintz put it like this: “If you have a good product and strong relationships with your customers, they will be your customers for life. And if you are a service-based business, then you will constantly be able to give more value to your clients as you expand your services in the future.”
I love this concept, because I truly believe that putting people first is the best way you can invest in your business. Strong relationships are like Miracle-Gro for a small business. To quote the legendary American auto executive Lee Iacocca: “Business, after all, is nothing more than a bunch of human relationships.”
One reason why it’s so vital to invest in real, meaningful relationships with customers/clients is that consumer trust is at an all-time low. Data shows that 55% of customers trust the companies they buy from less than they used to, and 69% of customers state that they don’t trust advertisements.
Add this to the fact that the cost of customer acquisition has risen more than 50% over the last five years. The bottom line is that there is more competition than ever, and more ads and products competing for our attention.
But you can use this to your advantage. If 81% of customers trust family and friends over advice from a business, then at least try to treat your customers like family. One company that does this brilliantly is Raj Jana’s JavaPresse coffee brand. His investment in going above and beyond in customer service is responsible…
Read More: 6 Tips To Grow Your Business In 2021