11 ’90s Beauty Trends Making A Comeback This Year

Fads from the past have been reemerging in droves. Flip flops came back over the summer, as did the slip dress and bucket hat. Chunky, face-framing highlights — which were big in the ’90s — are also hot right now. The nostalgic movement is still happening, too: Experts spilled the ’90s beauty trends that will be popular in 2021, and there are plenty of throwbacks to get excited about.

The retro looks extend far beyond bold highlights and mom jeans. As far as hair trends go, celebrity stylists predict cuts (including the mullet), updos, and colors that’ll remind you of the ’90s. Makeup artists also see a range of nostalgic beauty looks reemerging this year, like dark lipstick and cat-winged eyes. Basically, expect your social media feeds to look straight out of 1995 as the glam you saw on Beverly Hills, 90210 become a thing again.

Got your crop top and ultra-high waisted denim ready to pair with ’90s-style hair and makeup? Here, celebrity makeup artists like Gucci Westman and Erin Parsons along with star hairstylist Sally Hershberger (and more) reveal the ’90s beauty trends to watch for in 2021. Prepare to get comfortable (or reacquainted) with lip liner, y’all.

The mullet is back. “It’s one of my longstanding favorite hair trends, and I’m very excited to see it make a strong comeback,” Hershberger tells Bustle. The style involves short hair that frames the front and sides of the face with longer lengths in the back. Hershberger says it works best with a lot of layers, which helps to create texture for a “cool, lived-in look.”

Getty Images/Alberto E. Rodriguez / Stringer

Another retro hair trend is the shag, a style that Miley Cyrus has been wearing as of late. The cut is similar to the mullet, but with less of a contrast between the front and back lengths. “It still has a ton of texture and layers, but isn’t as severe,” says Hershberger, adding that it’s really versatile. Her tip? Apply a styling balm for more volume and edge.

Bangs have seen a resurgence over the past several months, and Hershberger predicts the trend to continue. Specifically, she points to more blown-out, voluminous fringe as a must-try style. “Whether paired with long or short hair, this look is sure to be revived as 2021 will be all about the volume,” she tells Bustle. “Reach for a volumizing mousse to protect hair through heat styling while also providing grip to the strands for major body.”


High Contrast Hair Color

Getty Images/David Crotty / Contributor

People have been more experimental with hair color since the quarantine orders of 2020, and Jeremy Tardo, pro colorist and Clairol, predicts block coloring will be big in 2021. “Multi-dimensional hair color has been largely subtle and blended over the last decade, but 2021 will see more boldness,” he tell Bustle. “Not just solid bright pinks or neon greens all over the head, but large sections of those types of colors that juxtapose sharply against darker colors and lying right next to them.”

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