Have you ever heard someone call a soda a Coke, or a bandage a Band-Aid, even if the product was off-brand? Odds are, you have. The reason people use the names of companies when they are speaking about specific products is due to brand awareness.
Simply put, brand awareness signifies how familiar your target audience is with your company. For example, many of us grew up with classics like Coca-Cola, so it makes sense that many people call most dark sodas Cokes. If you can increase awareness, it’s possible to reach more consumers through your campaigns and through other popular marketing channels.
Establishing awareness is essential to the success of your business. You don’t want to spend a ton of time creating marketing material for your target audience if potential customers won’t see your promotion because they don’t know your company exists.
Today, we are going to show you how to increase brand awareness on your website and through social media. Our tips will help you get more people to engage with your company, which results in more social engagement, trust-building opportunities, and sales.
Put Your Brand Personality on Display
When you meet someone new, you spend time getting to know their likes and dislikes, as well as their hobbies and personality traits. Believe it or not, many consumers get to know brands in a very similar way. Companies with unique personalities tend to draw in customers.
One excellent example is the fast-food chain Wendy’s. The team running this account took a sassy approach and proceeded to crack jokes on other food places while promoting their products a few years ago. Here’s one example of one of the company’s viral tweets.
Take a look at the engagement ratio for these two posts. McDonald’s lackluster campaign pulled in about 1.5k comments, 22k retweets, and 72k likes. Now, compare those numbers to the engagement on Wendy’s reply. The engagement ratio isn’t even close, with Wendy’s response getting literally over 100x more interactions.
While this isn’t the most polite way to act, it goes to show that personality works. After Wendy’s Twitter account opted for the sassy personality, the brand experienced a 49.7% growth in sales.
You can put your brand personality on display through your website and social media profiles. On your website, include a page that tells your brand story. Include company goals and values, so first-time visitors can learn more about your company.
On social media, ensure that your posts all use a consistent tone and format. You want consumers to see posts from your brand as a post from a close friend. Consistency is essential when offering products and services, but it’s also crucial for spreading brand awareness.
Engage with Consumers Often
We can’t stress the importance of engagement as it relates to brand awareness. You don’t want to become known as the business that only reaches when trying to secure a sale. This is not a good look and will give people…
Read More: 4 Strategies for Increasing Brand Awareness