LOS ANGELES, Dec. 2, 2020 /PRNewswire/ — Proxima and Snoop Dogg together today announced today the launch of a new boxing league, “The Fight Club,” following the global success of the Tyson vs. Jones event.
The epic event was one of the most-watched fights of all time, garnering hundreds of millions of views across the globe. The series will be a trailblazer in connecting celebrities from various backgrounds, from breakout social media stars and professional athletes renowned for their athletic abilities to celebrated musicians and well-known actors and other stars willing to tackle a new venture and enter the world of boxing, as well as pro boxers making their way up. “The Fight Club” will feature a never-before-seen production quality and element, as showcased this weekend in the Tyson Jones event.
“Up until this weekend, boxing was about the experience of one small group of elite individuals who attended the fight in person,” said Ryan Kavanaugh, Principal of Proxima and co-founder of “The Fight Club.” “What we wanted to create with the Tyson vs. Jones event was an experience for all of the viewers at home, combining the highest-end production and lighting and a production quality never before brought to a fight. Today marks a paradigm shift as Triller and Proxima’s “The Fight Club” dedicates itself to delivering top-notch immersive experiences in the comfort of your home.”
Inspired by the wild success of Saturday night’s event, “The Fight Club” fights will follow professional boxing rules and feature various sources of entertainment. With award-winning musical artists taking the stage to deliver show-stopping performances, as well as celebrity guests and commentators, the events will continue to be of the highest-caliber production quality ever seen in the world of boxing.
Snoop Dogg and Triller are partners and co-founders of “The Fight Club” and in addition to being a co-owner, Snoop will be the celebrity host and announcer of the events. His role will include helping select the fighters and musical acts, as well as advising the overall production of the series. Proxima will be the production partner, promotor (it is in the process of getting its promoter licenses) and marketing partner.
The series will include five to eight “The Fight Club” events per year, produced with the highest production value. Drawing on Kavanaugh’s production experience and his extensive film background (having produced and/or financed over 200 films and 40 TV series and the 26th highest grossing producer of all time), the events are meant to continue to break boundaries and set records.
Together with his partner Bobby Sarnevesht, co-owner of Proxima and the Executive Chairman and co-owner of Triller, Kavanaugh and Sarnevesht created and executed Saturday’s game-changing event, which is owned by Triller. Snoop was the celebrity announcer and performed the walk out song.
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