9 Best Online Marketing Channels for You to Try in 2021

You should never be dependent only on a few online marketing channels. You may lose your business and brand visibility.

Since the market is highly volatile and emerging with new trends, you should keep testing the best digital marketing platforms.

Here, I am sharing the top 9 highly effective and emerging online marketing channels that can grow and run your business online.

Let’s dive deep into it!

The top 9 highly effective and emerging online marketing channels are:

PPC:

Pay per click (PPC) is a pro-marketing strategy used by almost every business type across the world. It is a high result-driven technique in the short run. PPC is unbeatable as it gives the marketers full control over budget, time with the targeted audience. It is an internet marketing model where advertisers pay for every click they get on their Ads.

Content Marketing and SEO:

To grow your business organically, you need to optimize your website and webpages on the search engines to generate the quantity and traffic quality. The overall organic search engine optimization process includes On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Mobile SEO, and even International SEO.

There are many marketing channels such as email marketing, Paid media, social media marketing, Google Ads, Bing Ads, and more, but still, every company works hard to rank with SEO.

The reason is simple. More than 51% of the searches on the internet are from SEO (organic search) only. Moreover, you need not pay for the clicks like investing colossal money to drive traffic on your site. The clicks through SEO are entirely free.

Email Marketing:

Email marketing is one of the most prominent marketing channels across all platforms. It is only the email marketing where you own your audience with no intermediate. On average, there is $42 of revenue on a $1 investment.

HubSpot study shows that 86% of consumers are obnoxious and irritated with Facebook, TV commercials, and display ads. And they prefer email-based marketing messages over these ads.

In a McKinsey report, email converts 40 times more leads into customers than Facebook and Twitter combined.

Social Media Marketing:

Social media is a powerful marketing platform for all businesses. If you are not engaging with your audience on SM platforms like Facebook, YouTube, Twitter, LinkedIn, Instagram, and Pinterest, you miss a huge market.

Facebook has 2.27 Billion active users and 1.5 billion daily active users.

Instagram has 800M+ active monthly users, 65M+ photos are getting uploaded each day, with the daily “likes” of 1.6B+.

Twitter has 328 monthly active users.

YouTube has 2+ billion users log in to YouTube every month, 68% of YouTube users state that videos help them make a “purchasing decision by Google.

With the given data, you can easily understand how robust the ecosystem of SM is. Social media platforms help a brand in various ways like increasing website traffic, bringing leads and conversions, establishing a brand image, improving…


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