It seems like the latest buzz word in the social media business community is “social proof.” So, what is it exactly, and why is it a game-changing idea? Social proof is a psychological phenomenon that states that people are likely to copy others’ actions to become more socially acceptable, popular, and similar to the majority. Simply put, we all like to be part of a community to mimic the actions of the people in that community to fit in. So, why is this idea important to you and your online brand?
Think of it this way, whenever you see an Ad or sponsored post on your feed for a product or service that you’re interested in, the first thing you will do is go to the page and check out the profile. If the business has a low follower count, you will not likely purchase anything from them. This is because your brain tells you that “if this product is as good as it says on the Ad, then surely more people would be using it by now, right?” With that in mind, you will leave that page without any hesitation. For all you know, the product could be revolutionary, but you can’t afford to take the risk since no one else is using it.
This is the same thought process that your potential customers are going through when they visit your Instagram page. They are looking for the cues that indicate that yours is a brand that they can trust. On Instagram, the first thing they are looking at is your follower count, which is at the top of your page. If it’s too low, they will not even bother scrolling down, and just like that, you’ve lost a potential sale. The good news is that there is a way for you to stop losing customers – take a look at the site here to increase your following. A more considerable Instagram following will give the audience the motivation they need to scroll through your posts and give your brand a fighting chance.
Things you should keep in mind to succeed
As more and more brands move to establish themselves online, customers will get harder to notice you.Social proofing your brand is a sure-fire way to increase its visibility, popularity, and profitability. The best part is you do not have to hire somebody else for your brand’s social proof. You can easily do it yourself using the tips below.
First, let’s list down the 6 main types of social proof on Instagram:
- User/Customer Social Proof: This when your actual customers endorse your product or services based on their experience. They usually do this by tagging you in posts of them using your product or service.
- Expert Social Proof:This is when an expert in your field uses or endorses the product or service you are selling. Since they have knowledge and authority, people are likely to take their word for it.
- Crowd Social Proof: This is when a large crowd seems to support and endorse a product or service. On Instagram, brands can clearly show this by boasting larger follower counts.
- Celebrity Social Proof: This when a celebrity supports your…
Read More: How to Social Proof Your Brand and Increase Sales on Instagram