Instagram likes are one of the social metrics that show how a post is performing. It costs users a little effort. All they need to do is double-tap on the post that they want to engage with. When you get likes on Instagram, it is an indication that your content is reaching out to your audience, who, in turn, react with likes.
Instagram is currently testing the removal of public counts from posts. Still, this metric is here to serve as an internal measurement for brands and influencers. Below are some tips that can help you increase the number of likes per each of your posts.
Get Inspiration from Other Brands and Influencers
For you to get inspiration and fresh ideas, it is essential to follow not only your business and circle of friends but also other inspirational industries that are outside your circle. There is a very high chance that you might find strategies in their posts that you can implement for your benefit.
You can also follow some of the most popular influencers. Some brands use them to promote their brands to reach a broader market. A visit to LeoBoost will provide you with tips on how to reach out to influencers.
Engaging Users with Like-Based Contests
Social media users love involving themselves in contests. Some of the most prominent brands and influencers use contests that mainly involve sales and giveaways to engage their followers and attract other users.
For like-based contests to be useful to your brand, you need to make the following requirements:
- Liking the post
- Following the account
- Tagging a friend or two.
The lowest barrier is liking the post, which ensures you receive a lot of engagement from users.
Tag the Location of Your Post
When you tag your location, your posts turn up when people are looking at that specific location on the same platform. It is a process that requires just a few clicks and works best for retail and travel brands.
Some Instagram users go to the platform to find solutions, such as where to eat. When you post a photo of your business and tag the location, it becomes easier to attract more customers. For example, a diner can grow by posting useful content with a high chance of attracting customers, such as photos of some of the best meals they offer.
Tag the Right Accounts
To get your brand’s name out there, sometimes you have to work with influencers or other businesses. When you post photos or content revolve around the people you are working with, it is important to tag them and give credit where it is due.
Tagging them takes little time, and it can then lead to brands liking your posts and leaving positive comments. A good example is models who work with various people to look stunning. They require stylists, designers, and many more.
Ask to Tag a Friend in Your Posts
Have you ever found a post on Instagram that you instantly wanted to let your friend know about it? Instagram provides you with several options for passing this information: you can copy the link and send it to them via DM or text or…
Read More: 9 Effective Ways to Get More Instagram Likes