Small Business Saturday is on Nov. 28 this year — several months into a pandemic that has created economic stress for many businesses. The event is important because several retailers in the Lake Houston area are depending on support from local residents this holiday season.
Originally started by American Express in 2010 amid the recession, the 10-year anniversary of the call to shop small continues amid another economic shock from the coronavirus pandemic. Texas small businesses employed 4.8 million people, equaling 45.1 percent of the private workforce, in 2017 and created 227,487 net jobs in 2019, according to the U.S. Small Business Administration 2020 Small Business Profile.
By spending money locally, those dollars recirculate back into the local economy at a higher rate than those spent elsewhere according to Katie Haar, the Partnership Lake Houston marketing director. She said these dollars can pay local salaries, lead to an increase in public infrastructure spending and become a community investment.
“Small businesses are the backbone of our economy, they account for over 99 percent of all businesses in the U.S.,” Haar said in an email. “Unfortunately, these are the businesses that have been hit the hardest during Covid-19. Shopping small and local on Small Business Saturday is our way of supporting our community and fostering small business growth.”
Partnership Lake Houston is working to support local businesses through a social media contest using the hashtags #ShopSmall #ShopLakeHouston from Nov. 18 at 8 a.m. to Dec. 15 at 12 p.m. with one entry allowed per day per person. For those who shop locally, take photos, and share on social media, Partnership Lake Houston will award three $25 gift cards who follow the following rules:
– Snap a “Shop Small Selfie” at your favorite Lake Houston area small business
– Post to Twitter and/or Facebook with the hashtags #ShopSmall #ShopLakeHouston
– Tag and follow @PartnershipLH and the chosen business page
– Each participant will be entered to win a $25 American Express gift card.
Winners will be chosen on Dec. 15.
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