If you’re an online retailer you’re always looking for ways to improve your online shop to help increase conversions and grow your business. Today, we’re going to be looking at 5 ways you can boost your conversions on your online shop.
1. Discounts and Promotions
Discounts and promotions don’t necessarily need to be something you do during the holiday season. They can be a really useful tool throughout the year to help build your customer base, loyalty and of course increase conversions.
Let’s talk about discounts first of all. Discounts can play a crucial role in your marketing campaigns throughout the year and shouldn’t just be reserved for Black Friday or January sales. There are also many forms of discounts you can use depending on the purpose.
A good example of this is offering a small discount to customers on their next shop when they sign up to receive your newsletter. While this may not seem like a great return on investment initially, getting them to sign up can help you nurture the relationship you have with those customers.
Once you have their information you can then add them to sequenced email marketing campaigns to keep them engaged, but make sure to only add them to relevant campaigns. Whenever you email customers, you’ll want to ensure that whatever content you’re sending is relevant to them.
For example, if you sell clothing you may want to segment your campaign by gender and send an email surrounding the ‘best picks for autumn’ for both men and women. There are lots of other ways you can segment your data to create highly targeted and relevant email marketing campaigns for your audience.
For promotions this can be anything from 3 for 2 on selected items to free delivery over a certain amount. Whichever you feel will be the most appropriate for your business, there are a few strategies you can implement with these promotions to support conversion.
Firstly, adding these into your packaging can help encourage repeat purchases from your already existing customers but you can also use these promotions across your social media, prospective email marketing and paid advertising.Offering a free gift is also a great way to encourage your customers to increase their basket value and checkout.
2. Delivery Options
Another useful tool to help push customers over the line at checkout is to look at your delivery options. Providing your customers with as many good options as possible is a great tool to helping them get over the line.
From offering free delivery (which is one of the most powerful options) to offering next day with a small fee, to providing click and collect options. The more options you can provide the customer with the better.
Offers on delivery can be a very powerful tool for your online business and any promotion you have is an opportunity to get the customer to do what you want them to do as cheaply as possible. But remember you want this to make minimal impact on your margins so use it wisely.
Read More: 5 Ways to Boost Conversions on Your Online Shop