Amalia Keramitsis and the expert eye – Emirates Woman

November’s – ‘The Fine Jewellery Issue’ – Download Now

Formerly the Fine Jewellery Editor at Vogue US and Director of Jewellery at Moda Operandi, Amalia Keramitsis set up her own consultancy in 2016 to help build the success of new and emerging brands as well as to working alongside some of the best in the business.

What do your first 30 mins of the day look like, your morning routine?

I wake up very early around 6am most days and do a quick yoga or Pilates session. Since COFID there are so many online options to choose from! I shower, have breakfast and coffee and then read thru my emails. I’ll also check WhatsApp and Instagram. Since my clients are on so many different time zones I am constantly ‘on’!

How did you know it was the right time to launch your own company and what were the stepping-stones to that point?

I knew it was the right time because everything was syncing together. I had turned 40 years old and knew I wanted to make a lifestyle change. I had just returned from The Couture Show in Vegas (the jewellery industry’s largest jewellery trade show) and had a call with my very dear friend who said; ‘listen you could either do it now or we can keep talking about it in 2 years…’ Simultaneously, my assistant Luisa kept saying to me you keep helping brands in so many ways and it’s the part you really love, you need to start Amalia Keramitsis Consulting. Those combined voices were the final push I needed to just go for it and I feel every point in my career has led to this. The week after setting up my company, I already had 3 client meetings lined up and the rest just came together.

You’re New York based, how has that helped or hindered in growing your own brand as well as connecting with others?

My location has been perfectly suited to all my clients as I’m at the centre of everything. For my European clients, I am up early for them and it works also for my West Coast clients as I work and am awake late.

Do you feel more drawn to the creative or the business side of the brand and how have you grown the team to support this?

I am drawn to both side the creative and business side. I am lucky in that I’m able to draw on both in order to better support my clients.

What has been the biggest hurdle since starting your own brand and how did you overcome it?

Hurdles are always part of life and business, they are learning experiences and ways of growing and bettering oneself. My biggest hurdle has been balancing work and personal time. I love helping people and seeing their dreams come true so its very hard for me to disconnect as I never want to miss any opportunities for my clients.

Do you have any mentors or guides and how does this help navigate the right path?

My mother, father and uncle have always guided and supported me throughout my career. My former boss at Vogue, Fashion & Accessories Director Virginia Smith was also one of my biggest mentors and she gave me the best advice while working with her which…


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