“Our main concern,” he wrote, “is that this ‘snapshot’ of a three-day event that was virtually perfect at all other times, has distorted people’s perceptions of the overall event and our brewery.”
After the letter was shared on OMB’s Facebook page, a slew of customers added supportive comments. In fact, you won’t find any that take potshots — even though many were posted — because they’ve been deleted by OMB.
It’s a decision Marrino defends.
“At the end of the day, our social media account is our social media account,” he says. “We just said, ‘If you have a legitimate question, then we’ll answer it. If you’re gonna attack us on our site, we’ll take it down. … If you want to go attack us on your own Facebook page, go ahead.'”
Plenty followed that advice. Twitter also was awash with comments from users about OMB, some derisive, others calling for greater accountability. On Instagram, someone created an account using the handle “canceloldemeckbrew” and posted photos and videos that purportedly showed people at this year’s Mecktoberfest, without masks and not social distancing.
In any case, the damage was done. Marrino says that in the first couple of weeks after the original story broke, OMB’s business was down about 50%, and that it has been slow to come back.
And there’s been some emotional damage, too.
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