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Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main form of marketing. Reports show that marketers who use video grow revenues 49% faster than non-video users.
The heavy demand for video only makes sense because it creates a deeper connection with your customers. It’s different from text because your audience gets to see your mannerism, tone of voice, and surroundings. It creates an intimate connection with them that builds trust in them and makes them like you.
And as a business, this is what you should strive for because, as Simon Sinek said: “We don’t do business with companies. We do business with people.” Connecting to your customers individually is how you win in marketing. And video marketing is a sure way to get you there. That said, here are six ways to strengthen your video marketing strategy.
Identify your target audience
It’s not just about making videos; it’s about reaching the right people — your ideal people. Yes, everyone wants to make a viral video, but will they get people to convert?
This is why the target audience is important. By identifying your target audience, you can now focus on the people who need what you offer. How do you identify your target audience for your video marketing?
Find out their demographics (gender, age, location, language, income bracket, education)
What are you trying to achieve with the video? Is it for brand awareness, sales, nurture leads, or generate leads?
What channels would they consume their videos?
Every business aims to have a positive ROI, but no business will get this if the right people aren’t coming to them. So, when you can pinpoint who your target audience is and go after them, the process becomes easier.
Who will create the video?
Should you use your in-house team or outsource? Not many small businesses have the capital to incur filming equipment and pay an in-house video production team. The only logical step will be to hire a video marketing agency to do the work for you.
By hiring a video production agency, you get access to top talent, save yourself from equipment costs, and you can scale quickly.
Tell your brand story
There’s no point in creating video content if you don’t tell your story. Video content allows you to be more expressive, so you shouldn’t hold back.
Storytelling takes the connection you both have to another level. It’s like going out on a date with your audience individually and sharing your experiences with them. But what exact stories can you share?…
Read More: 6 Ways to Strengthen Your Video Marketing Strategy