Most content marketers and business owners seem to ask a common question when it comes to video marketing.
Which platform should I upload my videos to: IGTV or YouTube?
When compared to YouTube’s long-standing years of dominating the video marketing industry, IGTV is the new kid on the block. Yet since Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles, views have increased by ~300-1000%, proving that IGTV’s popularity is still steadily growing.
Both Youtube and IGTV make great contenders for your video content. So when it all boils down to it, do you place all bets on YouTube or IGTV?
Today, we’re going to put these two social media video platforms to the test, IGTV versus Youtube, and share six tips to help you choose the right social media video platform for you.
1. IGTV vs. YouTube: Dimensions & Layout
When it comes to dimensions and layout for IGTV and YouTube, they tend to differ drastically. IGTV is a social media platform where vertical videos tend to thrive. Your IGTV video dimensions should be 1080 x 1920 pixels or an aspect ratio of 9:16, which is the same size as the Instagram story dimensions.
YouTube dimensions are more on the horizontal aspect, where the preferred aspect ratio for Youtube is 1920 pixels x 1080 pixels or a ratio of 16:9. Youtube has a wider dimension because it calls for long-form videos and visuals with more to show, which is why it’s easily compared to TV or a broadcast. In contrast, IGTV is explicitly made for bitesize content for mobile phones.
Why does dimension have such a large play in how you should consider choosing between IGTV or YouTube?
Based on the space (or dimensions), you’re given limits or allowed to use space for content’s creativity. More space means more content. Less space means finding better ways to make the most of it.
Since IGTV is made for vertical, it calls for tight shots and close-ups. Being too wordy or filled with text isn’t feasible for content creators. With YouTube, you have more space to add tiny details. longer shots and more cutaways. Depending on what your video content’s goal is, one or both could work just fine.
Keep in mind that despite the dimensions YouTube allows you to upload videos that can go up to 10 hours, whereas IGTV stops at 1 hour, however, they are working on removing that IGTV time limit in the future.
2. IGTV vs. YouTube: Analytics and Insights
Video analytics help us to know what’s working and what needs improvement. Compared to IGTV, Youtube has more advanced analytics.
IGTV analytics only show you how many views and likes your IGTV video has gotten. It doesn’t show you statistics, view time, or how your engagement developed over time. However, insights are almost instant and can be seen fully over the first three days as engagement is rapid, but it has a short shelf life.
YouTube analytics is made with content creators and bloodthirst analytic…
Read More: IGTV vs YouTube: 6 Tips to Choose the Right Video Platform for You