DUBLIN–(BUSINESS WIRE)–The “Video Streaming Software Market by Component (Solutions and Services), Streaming Type (Live Streaming and Video on Demand Streaming), Deployment Type (Cloud and On-premises), Vertical, and Region – Global Forecast to 2025” report has been added to ResearchAndMarkets.com’s offering.
The global video streaming software market size is expected to grow from USD 6.1billion in 2020 to USD 15.0billion by 2025, at a Compound Annual Growth Rate (CAGR) of 19.7% during the forecast period.
The major factors driving the growth of the video streaming software market include increasing penetration of mobile devices and internet users, and growing demand for VoD streaming, impact of COVID-19 pandemic and growing need for transcoding to deliver videos to maximum end users.
Video Analytics segment to grow at the highest CAGR during the forecast period
Online streaming services are increasingly providing users with a convenient way to consume VoD. Video analytics is gaining importance among service providers that wish to remain competitive and better understand their audiences and, thus, serve them better. By identifying what keeps viewers engaged, a video analytics solution can help in not only building and maintaining an audience but also developing new sources of revenue. The data collected through analytics provides insights into how users consume media and what they expect from an online video platform.
Video analytics benefits users by improving performance through the assessment of key performance metrics, including startup time, bitrate, rebuffering, and dropped frames, and media analytics. This shows whether customers are obtaining a glitch-free viewing experience or not. Video analytics provides data that is needed to enhance and customize the user experience with targeted programming or improved features, thus increasing audience satisfaction and attracting new customers.
Live streaming segment to record the fastest growth rate during the forecast period
Live streaming delivers the content with the right quality content to any and every device over any network across the globe. Live streaming offers the user a direct conversation with the target audience. This makes the audience feel more connected to a particular brand. With the emergence of mobile devices, laptops, and tablets, there is an increased use of these devices for video streaming. This has raised the demand for live video streaming solutions.
The growing demand for live video streaming solutions is expected to create new opportunities for solution providers to engage their customers by providing HD video services. Further, live video streaming solutions also help in increasing the number of viewers and customer loyalty. Live video streaming can be deployed both on-premises and in the cloud to facilitate superior management of video content.
- Increasing Penetration of Mobile Devices and Internet…
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