Top 7 Most Popular Social Media Platforms

From a handful of social media platforms in the early 2010s, the social media universe has expanded to more than 100 platforms. New entrants are making an entry every few months.  Debutants like Triller, WT Social, Valence, Flip, and  Popbase have barely scratched the surface, but they might be the next big thing.

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Whatever field you are in, it is impossible to ignore the power of social media. Half of the global population reachable by social media, making it a powerful tool for governments, corporations, small businesses, and nonprofits. Which social media platforms have the big numbers?

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#1 Facebook

Founded in 2004, Facebook has remained ‘the’ social media platform of choice. It even has a movie made on its rise and rise, the Social Network.  Facebook has 2.603 billion monthly active users.  The platform’s targeting capabilities are stunning. There were allegations that these capabilities helped skew the 2016 US presidential elections.

Interesting fact: Facebook’s peak traffic is 1-3 pm, while a post is likely to receive the highest engagement when posted around 7 pm.

#2 YouTube

Backed by the world’s most powerful search engine, YouTube has also become the world’s number one go-to platform for video searches.  It has leveraged Google’s intuitive algorithm to show related recommended videos that keep users glued to the screen.

There are 2 billion monthly active users on YouTube uploading 500 hours of video per minute and watching one billion hours of video per day.  There are videos about any imaginable subject in the world. If you are searching for how to win in NJ online casino list of poker games or trap a rabbit, you will find a helpful video.

Interesting fact: YouTube is more popular than all cable TV networks in the US for the 18-34-year-old audience.

#3 WhatsApp

This social messaging platform leveraged the growing smartphone ownership and internet connectivity to grow rapidly. WhatsApp started in 2009 as a free messaging platform. Since then, it has grown to 2 billion monthly active users to exchange texts, videos, pictures, and documents. Facebook acquired it in 2014, expanding its reach by tapping into Facebook’s vast users.

Interesting fact: WhatsApp inventors applied for jobs at Facebook but were rejected.

#4 Messenger

Facebook’s Messenger has become a quasi-independent social platform for…

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