Refine your digital marketing ideas and approaches and build a resilient business wit…

It is difficult for every entrepreneur to find a mentor or an industry leader to turn to when they hit roadblocks or need some advice. But understanding their experiences, their perspective and their insights can make a difference. Today, with digital becoming a game-changer, it has become even more important for leaders of medium-sized companies to leverage digital technologies and strategies to grow their business. It is here that an online course like Digital Scale-Up: ‍The Medium Business Course designed by industry experts can help.

Led by industry leaders like Shradha Sharma, Founder & CEO, YourStory; Suhasini Mehta, Founder & Managing Director, Stellant Communications Pvt Ltd; Rohan Arinaya, Partner, Merican Consultants; Abhishek Rungta, CEO, Indus Net Technologies; Sindhu Biswal, Sr. Growth Marketer, Pocket Aces; Madanmohan Rao, Research Director, YourStory and Aiyappa Somayanda, Head – Key Initiatives and Growth, YourStory, the course provides practical lessons.

The Medium Business Course has been designed to provide an immersive learning experience for founders and leaders of businesses who are poised to take their business further up the value and growth chain. Brought to you by Dell Technologies, in association with YourStory Academy, Ministry of Micro, Small & Medium Enterprises, and Harvard Business Review, the course will empower leaders of medium businesses with the information they need to build resilient and competitive businesses and leverage the power of digital.

With over 300 minutes of pre-recorded sessions, the online course extensively covers all topics needed to scale the business. The course is divided into three modules. The first module covers 16 sessions which will help business owners recognise business opportunities, create replicable business models complete with financial projections, and scale up their business by building on the power of digital. Given that the first module is pre-recorded, it gives participants the flexibility to learn at their own pace. The second module will see leaders from Dell Technologies sharing their insights, learnings and experiences which will further help medium businesses fuel their digital transformation. The final module will consist of live webinars and masterclasses, which will enable business owners to not only keep pace with the developments and learn from industry experience but also give them a chance to interact with the experts.

If you are a business owner or a leader looking to begin or strengthen your digital journey, this course is for you. Here’s a brief overview of what the Digital scale-up course will cover and the impact it will drive.

Work on your business fundamentals

The first few sessions will help participants understand the basic concepts of the digital entrepreneurial journey, the business fundamentals, and how to ideate better and validate ideas. The session on branding and positioning will offer insights on how to position the brand…


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