Mumbai Indians has launched an array of virtual fan engagement innovations to share an experience for its loyal MI Paltan this IPL season. The team has revealed a slew of digital initiatives days ahead of their season opener on September 19.
MI Live is a concept where fans are welcomed to Mumbai Indians’ live studio show from their home. The Mumbai Indians-specific live show will invite fans to be a part of a pre, mid and post-match show which is interactive and light-hearted. The 14-match day shows will be produced by Mumbai Indians and live streamed simultaneously on MI’s official YouTube channel, Facebook page, Twitter account and on a dedicated channel on Jio TV.
Paltan Play, in association with Samsung, is a second screen experience game, which allows participants to play and compete against each other on Mumbai Indians match days. Fans can analyse an ongoing MI match and predict the number of runs to be scored and wickets to be taken per over. Live leaderboard within the game will indicate participants’ ranks on a match by match basis.
Virtual Wankhede, in association with Myntra, is to provide the MI Paltan with an opportunity to cheer their team alongside fellow supporters connected virtually. Virtual Wankhede will encourage the Paltan from across India to come together as ‘One Family’ and connect via video conference while they watch MI matches from home.
MI Buddy is an interactive AI powered WhatsApp bot which will deliver Mumbai Indians-related information on demand for fans on their mobile devices.
Moreover, there are engagement-based activities for fans to participate such as MI Quiz, MI word puzzle, create your own digital MI jersey and host other activities.
“With the challenges current pandemic has thrown at us, it’s essential our Paltan feel connected with its team while celebrating responsibly from their respective homes. These initiatives aim to connect our fans virtually, bring them even closer to each other, win exciting prizes and bragging rights while enjoying our match day programs,” a Mumbai Indians spokesperson said.