Writing and publishing blog posts or articles on your own website is critical to generate qualified traffic.
Publishing informational content on a website blog, resource section, or
Content is everywhere today. It’s insanely competitive.
Did you know that over 70 million blog posts are published monthly?
If you’re going to gain any real traction, you need to look beyond publishing content on your website.
In addition to mainstream outlets like Medium, sharing your content on industry or niche platforms can also help it get seen by more people.
Think of sharing your content on other outlets like a megaphone: the more places you promote it, the wider the message will spread.
Ready to amplify your content and grow your website traffic and conversions?
Here are 20 places you should be sharing your content, from the mainstream to the niche.
Medium allows you to republish your existing blog posts (if you use their import feature, they even add a rel=canonical link), but you can also use this platform as a way to increase traffic to the full blog posts on your site.
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This is the tactic DrumUp uses: they post snippets of full blog posts on Medium, and then direct users to the full article on their website.
If you don’t want to syndicate the entire text of your blog posts, this might be a tactic to try.
If you’re getting good traction on Medium, you could mix it up by adding occasional exclusive Medium articles once you’ve built up your readership.
Reddit can be a worthwhile platform to consider for sharing content, but it needs to be done the right way.
Redditors are very conscious of brands attempting to “spam” subreddits with their own content, so this is usually best left to a few employees with active Reddit accounts who may occasionally share company blog posts once or twice a month.
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These articles should be carefully chosen and provide real value to the users. It’s also possible for Redditors to view other users’ activity, so make sure that employees are using their Reddit accounts for more than just posting company blog posts.
Otherwise, they’ll be pretty easily found out and your company may get called out, which is never good on such an active platform.
3. LinkedIn Articles
Like Medium, LinkedIn allows you to syndicate blog posts on your personal LinkedIn profile as LinkedIn articles.
Although these articles currently don’t automatically add rel=canonical links, research has shown that Google isn’t flagging these as duplicate content (even though they show up on duplicate content search sites like Copyscape).
Because of their existing network on LinkedIn, many users have built up a strong subscriber base for their articles on the platform.
Users can choose to subscribe to users’ posts, meaning they will get a notification every time that user publishes something new.
This built-in alert system is a definite advantage over other platforms,…
Read More: 20 Places You Should Be Sharing Your Content