What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?

The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having an online presence.

Today, the landscape is different. Every business has to have a significant online presence to survive. And that’s where SEO copywriting comes in.

What is SEO?

Before we hone in on the definition and importance of SEO copywriting, let’s quickly address the elephant in the room – SEO.

So what is SEO?

Search engine optimization, or SEO, is the discipline and practice of increasing the quantity and quality of traffic that comes to your website. To do this, you need to master the 3 aspects of SEO – on-page SEO, off-page SEO, as well as technical SEO.

  • On-page SEO. On-page SEO deals with optimizing your website content to increase its chances of being discovered by both users and search engines. This is what SEO copywriting is all about.
  • Off-page SEO. Off-page SEO refers to activities done away from your website, yet having an impact on your rankings. This includes examples like link building, social shares, and others.
  • Technical SEO. This is the part of SEO that deals with your website’s technical aspects. Examples include crawlability and crawl budget, indexation, and more.

Both types of search engine optimization are important if you’re to rank well. However, when all things are equal on the technical side, it will take your SEO copywriting strategy and skills to give you the upper hand.

SEO Copywriting – What is It?

SEO copywriting is the art and science of creating online content that both search engines and people love. Such content ranks well on search engine results pages (SERPs).

Your website visitors will also find your content both informative and engaging, increasing the chances of your content achieving its goals.

3 Undeniable Reasons Why SEO Copywriting is Important to Your SEO

Why should your business invest in SEO copywriting services?

If that’s a question that has crossed your mind, here are a few reasons to answer that question.

  • Increases Your Chances of Ranking Well

One reason SEO copywriting is important is that it helps your web pages rank well in the SERPs. This is important as the competition to rank is pretty stiff. Take a look at the screenshot below:

If you’re in the men’s running shoes niche, you have 492 million other results to compete against! But if you execute a good SEO copywriting strategy, Google will value your content enough to deem it worth showing among the top results pages. Here are a few tips to help you in this regard:

Conduct Keyword Research

Keyword research is the practice of discovering the keywords searchers use when looking for a solution or product you provide. Knowing these terms and incorporating them in your content indicates to search engines that your content is relevant to a…


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