NEW YORK, NY, USA, June 29, 2020 /EINPresswire.com/ — “Amplify Black Voices” is the theme of a new Doritos® television commercial, aired this evening during the BET Awards. The ad features singer-songwriter Luke James and individuals dedicated to the Black Lives Matter movement including singer-songwriter Devin Marie (https://devinmariemusic.net).
In May, inspired by the tragic police killing of George Floyd in Minneapolis and the subsequent Black Lives Matter protests, Devin Marie wrote, performed, and posted a new song, “I Can’t Breathe,” on social media. Within a few weeks her heartfelt performance went viral on social media, having garnered almost 900,000 views. View it here on YouTube.
Her shining star rose even further last week when the strong response to Devin Marie and her song attracted the attention of New York based WHTWRKS Inc., marketing and branding strategy agency, who recognized her talent and the powerful message of the song. The timing was perfect—they were producing a Doritos commercial to highlight the brand’s commitment to social justice, and they understood that Devin Marie was deserving of the national exposure the ad would bring. They invited her to be a part of the commercial, which was broadcast during the BET Awards on BET, simulcast on CBS and other ViacomCBS networks, June 28. The commercial can be viewed here.
Devin Marie fans can download the full version of “I Can’t Breathe” online. Consistent with Devin Marie’s commitment to social justice, all proceeds from the song will go to organizations who further that goal.
Who is Devin Marie?
Millions of BET Awards viewers may be wondering, who is this singer-songwriter? While still relatively unknown to music industry execs—and that will surely change—Devin Marie, a Long Islander who recently completed her degree in media studies and music production at Queens College, has been quite busy, touring with a popular Christian Rock/Pop band Pursuing JC, an eight-member Christian rock band, known for its astonishing performances—their talent and professionalism is well beyond what one would expect at such a young age. The band also includes her brother, singer-songwriter Jordan Simpson.
She wrote, arranged, and performed the song “I Can’t Breathe” in May 2020, inspired by the tragic death of George Floyd in Minneapolis. After the incident, she read many news articles about what happened and learned who George was as a person. “Then I sat down across the dinner table from my brother who is the most gentle, kind-hearted soul you will ever meet,” she said. “I can’t help but see my brother when I watch the news….
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