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We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, if used correctly.
In fact, research compiled by Our Social Times discovered that engagement with brand posts from consumers is increasing at a rate faster than that at which brands are creating Instagram accounts. According to Sprout Social, the presence of brands on Instagram is up by 71 percent from last year, and as a result, 86 percent of all existing brands are now on the platform.
With 67 percent of all adults between the ages of 18 and 29 maintaining IG profiles and the number of users growing daily, Instagram marketing is a not-so-secret weapon for getting high-quality visuals and descriptions of benefits in front of target consumers.
Here are three key tips for harnessing its product-pushing powers:
1. Make products “shoppable”
One of the many reasons companies adore Instagram for marketing purposes is because of its “shop” feature. Say there’s a high-quality, multi-colored visual of a man wearing an attractive pair of running shoes. If an Instagram user wants to see how much the shoes cost or order them, the “shop” function in the photo permits this via a shopping-bag icon that converts to the title of the item and the price with a single click. That same icon can also directly take an Instagram user to the website where they can purchase the product.
Feature your products in stunning, brightly lit images as much as possible, and make sure to use a business account to take full advantage of the “shop” feature by tagging items in the photo when posting them. The success rate of this feature, of course, depends on a number of variables, but brands have reported sizable increases in product traffic, according to BigCommerce.
One such example is Native Union, a tech accessories company that reported a 100 percent increase in revenue from Instagram and a 2,662 percent increase in traffic from Instagram after only nine posts with the “shop” feature.
Another company featured in the same BigCommerce report, Spearmint LOVE, recommends taking to Instagram Stories to announce that your page is now using the “shop” feature with a brief consumer tutorial.
2. Experiment with different creative advertising tactics
Different creative tactics work well for different brands. Finding what works best for your brand on Instagram will take some trial and error, but seek to outperform yourself creatively.
Ryan Bartlett is the founder of True Classic Tees, an apparel company focused on offering the perfect plain T-shirt to consumers. Bartlett swears by…
Read More: How to Make Instagram Your Not-So-Secret Sales Weapon